Know About Eucatex and its Success

Eucatex is a Brazilian company that was founded in the year 1951. It has since its establishment been manufacturing and trading in ceiling linings as well as insulating materials that are made from eucalyptus fiber. These products are of low-density with thermal and audio insulation properties. These products were widely used in the civil construction market in Brazil. As the 80’s began, the financial resources that had been generated through its operations since its foundation were reinvested in implementation of other production lines for hardboards, which is still the core activity of the company.

As of date, Eucatex is the foreign market’s second biggest producer of the wood fiber panels. Its international market share has been estimated to be at around 41%. As at the year 1996, Eucatex had began the manufacture of MDP panels. These products currently give it a market share of about 16% in the Brazilian market. To add on, the company is the leading domestic firm in insulating and ceiling lining materials, doors and flooring products and wall partitions.

Despite the fact that Eucatex has been traditionally known for dealing in wood-related products like wood panels, the MDP panels among other related products, it has come up with a manufacturing line that has entirely been dedicated for the manufacture of paints. The paint products are used for its own consumption as well as for sale. Other products that are also manufactured include: resins, vermiculite-based products, peat, steel profiles and galvanized steel roofing.

The industrial evolution of this company has always been linked to growth of its forests. This ensures that there is a continuous supply of an essential raw material (eucalyptus wood) to feed the industrial process. The company’s core activities are in furniture and the civil construction industries, each of these segments represent an income of 48% and 35% respectively.

The company has put in place some measures that are aimed at ensuring that all dealings are done in a manner that is honest and transparent. The general public as well as potential clients are advised to report instances of fraud, mismanagement and corruption. The management does not tolerate such activities and staffs found to be doing such vices are punished accordingly. The company also takes stringent measures to protect the identities of those who report the vices.

Mr. Flavio Maluf has been the CEO of Eucatex since April 29 of the year 2005. He serves as chairperson of board of executives. He holds the position of vice CEO of Eucatex Trading e Engenharia. He has served as a director of the Eucatex since 29th april 2005. He also served for Sistema S.A. Mr. Maluf finished his undergraduate degree in the field of Mechanic Engineering in Fundacao Armando. He has undertaken specialization course in accounting for non-accountants, management people, foreign exchange principles, rural management and foreign trade principles.

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