Andy Wirth is known more for his hotel and mountain resort endeavors than for promoting environmental consciousness. This perception is likely to change thanks to the op-ed he wrote for the The Reno-Gazette Journal. The subject of the op-ed is clean power. More specifically, the work delves into the reasons why clean power is helpful to the environment and the economy. Wirth does put forth a logical argument for the expansion of clean power and the text makes a host of valid points.
The op-ed notes that the Reno City Council passed the “Clean Power Plan” with the hopes of moving away from coal power and the burning of “dirty” fuel. Cleaner power from solar, wind, biofuels, and others is preferable not only due to the improved environmental impact, but also because cleaner fuel is becoming more preferable in the modern economic landscape.
Wirth has pointed out that a host of companies are moving towards clean energy. Again, the changing economic landscape is contributed to their decision to do so. Companies are better served by being forward-thinking and innovative as opposed to working against changing approaches to energy use.
Not everyone is sold on the idea of switching to clean energy and Wirth does attempt to make a compelling argument regarding why people and businesses should embrace alternative energy. Many see decisions about clean power as being political. Wirth stresses that issues surrounding clean power are apolitical. Again, the notion that economies should switch to clean power as being the wise and correct move to make in the present economic landscape.
Who is Andy Wirth and what is his background? Wirth is the CEO of Squaw Valley Ski Holdings and has contributed greatly to the growth of the tourist industry in the state. His success in the business world has been incredibly pronounced and sustained. Wirth is also known for his environmental activism so his insights in the op-ed are not surprising. What some might not know is Wirth was seriously injured in a skydiving accident that nearly took his life. Wirth went through a long and arduous recovery process. In the aftermath of his recovery, Wirth started to raise funds for the NAVY Seal Foundation, a charitable organization to help those members of the special forces returning home from duty.
Thanks to Andy Wirth’s high profile, the op-ed likely will attract a lot of attention. Perhaps it will change a few opinions as well.