How Bhanu Choudhrie Started His Career, What He's Doing Now, and What He Plans To Do Next
Bhanu Choudhrie has the capability of identifying trends and staying one step ahead of the competition. He’s partnered with an eclectic group of investors, including billionaires from Russia, England, France, the United States, and India. Bhanu is also very connected in the U.K.
Bhanu Choudhrie said in a blog post that his experience inspired his business plan for C&C Alpha Aviation Group by launching his own clothing company. In his own words, his clothing company didn’t take off “because of lack of communication, sales tactics, or any of the many things you hear about when launching a new brand.” Instead, it failed because the salespeople at the retail locations didn’t understand what the brand was about.
Bhanu sold his holdings in this industry and began investing in another emerging market: India. In 1999, he co-founded C&C Alpha Aviation Group in London, which became one of the world’s largest venture capital and private equity firms. In 2000, the British government awarded a 21 billion pound ($27 billion) contract to BAE Systems.
The project involved the construction of a naval ship for the Indian Navy and was considered among the biggest military orders in the country’s history. The contract was split into two parts, with the first two ships to be constructed in India by the shipbuilder DCNS.
Like most entrepreneurs, Bhanu Choudhrie’s business started after an entrepreneurial experience that he found unsatisfying. In 2008, Choudhrie was attending a seminar hosted by billionaire entrepreneur Richard Branson in India, where he had an epiphany.
Bhanu Choudhrie says that his father received a phone call from a friend in the London office of Tata Group—India’s most famous conglomerate—in 1994, seeking some business advice. The man said Tata was planning to take over an Indian airline. If he did not help, he would have to find a new employer.
Bhanu Choudhrie is an essential link in the Mumbai-London billionaire networks. According to a profile in the British financial magazine, the Sunday Times Rich List, he became a millionaire, having amassed a fortune of approximately $425 million. He now travels the world on investment trips.