Today, one of the quickest growing restaurant chains in the United States is Sweetgreens. While many restaurant chains have large ownership structures, the Sweetgreens chain still continues to be led by three men who started the concept when they were in school together.
The three co-CEOs of the chain were finishing up their education at Georgetown University when they concluded that establishing a fresh and healthy meal concept near campus would be beneficial. Learn more about Nathaniel Ru: https://patch.com/california/across-ca/nathaniel-rus-vision-sweetgreen
Within a few months of earning their diplomas, the three co-CEOs were able to raise enough equity to open their first location near campus.
Ever since that time, the three college friends have continued to be involved in the business, although each has separate duties. Nathaniel Ru, who is one of the three CEOs of the company, has been very involved when it comes to helping the company grow. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider and Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
He has had a lot of relationships with investors, banks, and the media to help ensure the company has the reputation and financial capital necessary to continue the growth.
Thanks to the efforts by Ru and his partners, the company has been able to handle the growth. While they started small with just one location, the chain has been able to grow substantially. Today, there are more than 40 locations, many of which are in the east coast. However, they have also expanded to San Francisco, Los Angeles, and Chicago, and have plenty of targest for future growth.
Today, Sweetgreens has nearly 2,000 employees. While the company has a strong retail presence, they also have a growing corporate and tech staff. One of the most unique requirements of all employees is that each employee will need to spend a few days each year working in one of the restaurants.
This helps all employees to understand the true challenges of working in food service while also understanding what it takes to meet customer needs.
While Sweetgreens is a growing brick and mortar chain, ti seems to be much bigger than other restaurants when it comes to online sales. Today, more than one third of all sales are completed through either the Internet or a mobile app.
This allows for online ordering for pickup, or even delivery in some markets. The company is continuing to invest in its technology in a hope that this segment will give it a competitive advantage compared to other comparable businesses that have not yet expanded their tech operations.